As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
Naming, Branding, Packaging Design
