Our mission was to encapsulate the indelible spirit of the FJ in every facet of our brand. We aimed not only to evoke the fond memories tied to its storied past but to also appeal to contemporary seekers of adventure, those who cherish the allure of something seasoned with history as their 'something new.' To achieve this, we delved deep into the vehicle's heritage, drawing inspiration from its robust design, its role in countless adventures, and its iconic status among enthusiasts.